Frequently Asked Questions

What is "preflight"?

Preflighting involves checking that the digital layout of a job has all of the elements needed, in their proper form, for the digital file to perform well in the production flow. � For example, software programs check if the fonts are embedded, and if all images are present, and in the right format. � Preflight checking fixes problems as early as possible in the process. �

What does "CTP" stand for?

CTP stands for computer to plate. � Before CTP technology, film was generated to produce proofs and plates. � Now plates are generated digitally without film. � This allows you to make changes without incurring as much of a charge because the expensive film costs and extra steps are eliminated. � It also allows us to create proofs faster.

What is a PDF?

PDF stands for Portable Document File, a universal file format developed by Adobe that preserves all the fonts, formatting, graphics and color of any source document. � It allows a file to be read by Acrobat Reader (a free program available from Adobe) regardless of the hardware or software platform on which the file was created.

What is a "proof"?

A proof is a way of ensuring that we have set your type correctly and that everything is positioned according to your requirements before the job moves to the next step in production. You should review spelling, grammar, typeface, alignment and registration, fit and trapping, color break and color. �Typically, we will send you a proof online or printed on paper depending on your preference and the specs of the job.

What is the difference between offset and coated (matte or gloss) paper stock?

Offset stock is uncoated paper commonly used for 1-color pages in books, reports, letters and business forms. � Offset stock is usually less expensive than coated stocks. � Matte stock is a coated paper hat has a dull finish, and is used to make pages that are text intensive or contain numerical charts easier to read. � Gloss stock is a coated paper with a shiny or highly reflective finish. � We use it most often in 4-color printing to help full color photographs, images and graphics appear more vivid, real and appealing.

What is the difference between self cover and plus cover?

We offer saddle-stitched booklets as either self cover or plus cover. � Self cover is a booklet that uses the same paper for the cover as the inside pages. � Plus cover is when a different paper is used for the cover. � A plus cover booklet often uses a heavier paper to add protection to the piece.

What does the term "bleed" mean?

The term "bleed" is used in the printing industry to describe a design where a background color or image extends to the very edge and no white border is desired. � To create a bleed, we recommend the image/color extend �" past the trim line.

What is scoring/perforating?

Scoring creates a crease in the paper to provide a better fold on heavier stocks. � Perforation creates a serrated line at which a portion of the paper can be easily torn off.

What is tab sealing?

Tab sealing places a circular sticker on your folded flyers/brochures which keeps them closed during mailing. � � � � � � � � � � �

What is the difference between Addressing Only and Full Service Mailing?

Addressing Only Service will print addresses from your list directly onto the piece, and then we will send you all of the pieces. � It is then your responsibility to affix postage and mail them.

Full Service Mailing will print addresses from your list onto each piece and then send them via US Postal Service directly to your address list. � Full Service Mailing includes the price of postage which is billed separately and must be paid before the piece is dropped or sent into the mail stream.